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Moore’s Level 1, Participation

Definition

The first level in one established outcomes framework, Moore’s Level 1 emphasizes the need to count the number of HCPs progressing through each stage of the Participation Funnel.

 

Methods

Simple Count

 

Evidence

Moore et al. JCEHP, 29(1):1–15, 2009.

Consensus Opinion

 

Example:

Online Activities:

1000 emails/announcement sent marketing an activity ("Intended Reach")

500 HCPs clicked to learn more about the activity ("Participant")

400 HCPs registered for the activity ("Registrants")

340 HCPs completed the pre-test

320 HCPs began the educational activity or clicked start on the activity ("Learners")

240 HCPs completed the activity ("Completers")

220 HCPs clicked to begin the post-test

- 100 HCPs failed and had to attempt the post-test multiple times

200 HCPs clicked to begin the evaluation

190 HCPS completed the evaluation

175 HCPs requested credit for the activity ("Credit Requestors")

 

Live Activities:

1000 emails/announcement sent marketing an activity ("Intended Reach")

500 HCPs clicked to learn more about the activity ("Participant")

400 HCPs registered ("Registrants")

200 HCPs signed in the day of the live activity, or attended   ("Learners")

120 HCPs were present at the end of the event (“Completer”)

100 HCPs submitted/completed the post-test and/or evaluation

100 HCPS requested credit for the activity ("Credit Requestors")

 

Additional Contextual Information:

  • Terms such ‘clicks’, ‘page views’, or ‘visitors’ are often used as measures of Moore’s Level 1, but these only provide value when they are fully defined in keeping with the steps of the Participation Funnel. As such, the standardized terms defined in the preceding pages provide a far more accurate picture of what has occurred.
  • As a best practice, counts that are used to describe Moore’s Level 1 should be identified as ‘unique’ counts or ‘total’ counts; are often analyzed by profession, specialty, average years in practice, or other relevant demographic variables; and, are often analyzed over the course of an activity and presented as trends.